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个人简介 徐瑀婧，博士，硕士生导师，浙江工业大学管理学院校聘副教授。毕业于香港城市大学信息系统系和中国科学技术大学管理科学与工程系，研究方向包括电子健康管理，老年人健康和慢病管理，数字经济和数字营销，人工智能与大数据分析，已在《Information & Management》、《International Journal of Human–Computer Interaction》、《Journal of Global Information Systems》、《管理工程学报》等国内外权威和知名刊物以及美国管理学年会(AOM)和国际信息系统年会(ICIS)等领域顶级会议上发表论文二十余篇，获批国家知识产权局专利两项(第三发明人)。主持教育部人文社科项目和浙江省自然科学基金项目，参与包括国家科技部支撑项目、国社科青年项目和国自科青年项目等。现担任国际学术期刊Journal of Organizational and End User Computing的客座编辑和亚太信息系统年会e-health track副编辑，并为多家国内外知名期刊提供审稿服务。        教学与课程 本科生课程：《市场营销学（双语)》，《市场调研与预测》，《研究方法与论文写作》研究生课程：《营销管理（留学生，全英）》，《中级计量经济学》 科研项目 PI: “可供性实现视角下的临床决策支持系统 用户使用行为形成和效应研究”, 教育部人文社会科学研究一般项目青年基金项目, No. 22YJC630175, 80k, 2022-2025.PI: ”医院信息系统后实施阶段稳定期用户调适行为研究：基于组织学习理论视角的分类及其对工作绩效的影响”, 浙江省自然科学基金探索Q项目, No. LQ20G010011, 50k, 2020-2022.PI: ”团队网络视角下电子病历系统用户调适行为：多层次研究”, 浙江工业大学2021年度人文社会科学预研基金, 20k, 2022-2024.PI: ”企业信息系统后实施阶段用户调适性行为的实证研究”, 浙江工业大学社科重点项目, 8k, 2019-2021.PI: ”The role of live streaming in marketing communications”, 浙江工业大学预研基金项目, 60k, 2019-2022.Co-PI: “数字化背景下培育青年科技人才科学创造力的关键要素与路径优化研究”, 教育部人文社会科学研究一般项目, No. 22YJAZH143, 100k, 2022-2025Co-PI: “社会组织参与推进市域社会治理现代化的内在机理、效应评估与实现路径研究”,  国家社会科学基金青年项目, No. 21CGL061, 200k, 2022-2024Co-PI: “在线医疗平台非伦理行为与中老年人移动医疗使用：多阶段影响机制研究”, 浙江省自然科学基金探索一般项目,, 60k, 2022-2024.Co-PI: “信息系统直接使用与间接使用—探索基于社会权力视角的前因及其对工作绩效的影响”, 国家自然科学基金青年项目, No. 71502155, 190k, 2016-2018.Co-PI: “准实时地震灾情综合评估技术研究”, 国家科技部”十二五”科技支撑计划项目, 2015BAK18B00，2530k，2015-2017.Co-PI:“基于Wi-Fi的地震埋压人员快速定位系统研发”, 广东省科技创新委员会科技计划项目, 2015A020217007，300k，2015-2017.Co-PI: “智能车仿真平台研发及建模关键技术研究”, 深圳市科技计划项目, JCYJ20140630144136828, 100k, 2014-2016. 科研成果 期刊论文 Yujing Xu, Kai Zeng, Jia Guo, Xiang Li, Lucong Dong, & Wenqian Jiang. (2024). Whether live streaming has a better performance? An examination of product presentation modes on cross-border e-commerce platform. International Journal of Human–Computer Interaction, In press. doi: 10.1080/10447318.2023.2295686 (SSCI Q1, IF=4.7)Yujing Xu, Kai Zeng, Lucong Dong, Xiaofen Zheng, & Yuxiu Si. (2023). Understanding older adults’ smartphone addiction in the digital age: Empirical evidence from China. Frontiers in Public Health, 11, 1136494. (SSCI/SCI Q1, IF=5.2)Yujing Xu, Wenqian Jiang, Yu Li, Jia Guo. The Influences of Live Streaming Affordance in Cross-border E-commerce Platform: An Information Transparency Perspective. Journal of Global Information Management, 2022,30(2), 1-24. (SSCI Q2, ABS 2, IF=4.7)Kai Zeng, Duanxu Wang, Zhengwei Li, Yujing Xu, Xiaofen Zheng. (2022). Roles of multiple entrepreneurial environments and individual risk propensity in shaping employee entrepreneurship: Empirical investigation from China. Frontiers in Psychology, 13, 770879. (SSCI Q1, IF=3.8)徐瑀婧, 童昱, 廖少毅, & 周广全. 医疗信息系统使用行为管理:事前、事中还是事后控制?管理工程学报, 2021, 35(3):89-98. (CSSCI, 国自科A类期刊)Jia Guo, Yu Li, Yujing Xu*, & Kai Zeng. How live streaming features impact consumers’ purchase intention in the context of cross-border e-commerce? A research based on SOR theory. Frontiers in Psychology, 2021, 5015. (SSCI Q1, IF=3.8)萧文龙, 王镇豪, 陈豪, 徐瑀婧. 国内外商务智能及大数据分析研究动态和发展趋势分析. 科技与经济, 2020, 33(6):66-70.Yujing Xu, Yu Tong, Stephen Shaoyi Liao, Guangquan Zhou, Yugang Yu. Understanding Indirect System Use of Junior Employees in the Context of Healthcare. Information & Management, 2018, 55 (6):759-770. (SSCI/SCI Q1, ABS 3, IF=9.9)会议论文Yujing Xu, & Wen-Lung Shiau. Moderation analysis in management research. PLS conference 2022, 2022.Kai Zeng, Duanxu Wang, Cindy Millman, Zhengwei Li, & Yujing Xu. Coworkers' entrepreneurial performance and employee entrepreneurship: A social learning perspective. Academy of Management (AOM), 2021.Kai Zeng, Duanxu Wang, Zhengwei Li, & Yujing Xu. Entrepreneurial environment and employees' entrepreneurial intentions to leave: The role of organizational hostility. International Association for Chinese Management Research (IACMR), 2021.Wen-Lung Shiau, Zhenhao Wang, Hao Chen, & Yujing Xu. Exploring the core knowledge of business intelligence. Proceedings of the 23th Pacific Asia Conference on Information Systems (PACIS), 2019.Yujing Xu, Yu Tong, & Stephen Shaoyi Liao. Self-control matters: Examining indirect use of hospital information systems and its control mechanisms. Australasian Conference on Information Systems (ACIS), 2018.Yujing Xu, Yu Tong, Stephen Shaoyi Liao, Yugang Yu, & Guangquan Zhou. Understanding the impact of indirect system use in the hospital: A control perspective. proceedings of the 37th annual international conference on information systems (ICIS), 2016. (Best paper nominate)Yujing Xu, Yu Tong, & Stephen Shaoyi Liao. Enhancing work performance in stable post-adoptive stage: A system use-related behaviors perspective. Proceedings of the 20th Pacific Asia Conference on Information Systems (PACIS), 2016, p.10. Wei Dong, Stephen Shaoyi Liao, Yujing, Xu, & Xiaoqian Feng. Leading effect of social media for financial fraud disclosure: A text mining based analytics. Proceedings of the 23th Americas Conference on Information Systems (ACIS), 2016.Xian Cheng, Stephen Shaoyi Liao, Haichuan Zhao, Xinbo Sun, Zhongsheng Hua, & Yujing Xu. A study of financial contagion in interbank system. Proceedings of the 49th Hawaii International Conference on System Sciences (HICSS), 2016.Yujing Xu, Yu Tong, Stephen Shaoyi Liao, & Yugang Yu. Understanding the impact of indirect system use on task performance in hospital: An agency theory perspective. Proceedings of the 19th Pacific Asia Conference on Information Systems (PACIS), 2015, p.39.            专利廖少毅, 王溥希, 徐瑀婧. 一种新能源汽车稳定性控制方法及系统, 2021-4-27, 中国, CN201811271410.4闫振斌, 廖少毅, 陈欣然, 徐瑀婧. 一种视觉追踪方法、装置、计算机设备以及介质, 2023-09-29, 中国, CN201811268263.5 社会服务 担任Journal of Organizational and End User Computing (JOEUC) 期刊客座编辑担任Pacific Asia Conference on Information Systems（PACIS）E-health track副编辑为Current Psychology, Information Processing and Management, Industrial Management & Data Systems, South Asian Journal of Marketing, Journal of Bank Marketing, International Conference on Information Systems (ICIS), Pacific Asia Conference on Information Systems (PACIS), International Conference for Smart Health (ICSH), Wuhan International Conference  on E-business (WHICE), Conference of Information Systems and Technology (CIST)等国际期刊和会议提供审稿服务  育人成果 先后指导各类硕士研究生（含在读）17位，本科生11位担任2021级工商管理03班班主任，并获优秀班主任称号